We live in a society that teaches us that wealth, social status and physical appearance is the key to success and happiness. Our newsstands and internet browsers heave with the latest scandals and dietary fads of the rich and famous. Forbes, Bloomberg and their competitors produce annual rich lists reminding us of how uneven the distribution of global wealth and power is.
Too much of our time is spent wishing what we have been taught happiness to be. We idolise those with money and power, often forgetting that a person’s worth is not based on their material wealth but on the content of their character. That a privileged life does not necessarily equate a happy one.
The Other Hundred is a project run by the Global Institute for Tomorrow which was set up to be a counterpoint to the Forbes list. It tells the story of one hundred people who are not rich, but whose lives are worthy of celebration.
GIFT invited photojournalists from all over the world to take part by submitting a portrait with an accompanying story and selected the best 100 entries which will be published in a hard covered photo-book. This year, they received over 11,000 entries from 150 countries.
Judging from the talent they have been posting on their website, this project is not only beautiful in terms of its aim, but also its content. The book will be published on 17 October and I, for one, cannot wait to get my hands on a copy!
all photos theotherhundred.com